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What Does Your Company Do?

In 1-3 sentences, describe how you do what you do. Answer "How do you help me?" Remember to speak to your customer, not yourself.

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Value One

What's an intangible benefit you offer that makes your service unique/special?

Value Two

What's an intangible benefit you offer that makes your service unique/special?

Value Three

What's an intangible benefit you offer that makes your service unique/special?

BENEFITS

Important BENEFITS

for Digital Marketing

DESCRIBE WHAT'S IN IT FOR ME AS YOUR CUSTOMER. Describe the positive outcome and gain your customer receives if they choose to work with you. Communicate 3-5 values that help your customer survive and/or thrive.

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Successful Projects. Satisfied Customers

Successful Satisfied

Projects Customers

What problem is being solved/avoided?

What's at risk if your customer doesn't work with you? How are they worse off without you? What's at risk if they don't make a change? Narrow it down to 2-3 points. Aim to be authentic, not manipulative.

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RISK FACTOR ONE

What's an intangible risk you offer that service solves or helps avoid?

RISK FACTOR TWO

What's an intangible risk you offer that service solves or helps avoid?

Demonstrate EMPATHY

RELATABILITY/CARING

Describe in 1-2 sentences why you CARE about solving your customer's problem. What makes you relatable with them? You can fake it until you make it. Imposter syndrome is normal.

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Demonstrate AUTHORITY

EXPERTISE/CREDIBILITY

Describe in 1-2 sentences what you UNDERSTAND about how you are knowledgeable in solving your customer's problem. Mix in Stats. You can fake it until you make it. Imposter syndrome is normal.

Nam quis accumsan risus. Aenean id volutpat nibh. Nullam mollis elit pellentesque, gravida turpis id, aliquam magna. Donec dictum tortor eu arcu lacinia rutrum.